Building in cannabis takes more than products, it takes perspective.
The Green Lady was created at the intersection of family, heritage, and a deep respect for the plant. Drawing from Dutch and Jamaican influences, the brand reflects both progressive cannabis history and generations of cultural tradition.
In this conversation, we hear directly from the founder about transparency, integrity, and what it means to build a brand rooted in community.
What inspired you to start your brand?
The Green Lady was born out of family, culture, and a shared passion for cannabis. My parents wanted us to build something together that reflected who we are and where we come from. Drawing from my Dutch and Jamaican heritage felt natural. Holland being a pioneer in progressive cannabis policy, and Jamaica being deeply rooted in ganja culture and its healing properties. The brand lives at the intersection of those influences, with a love for cannabis and the communities connected to it.
What problem were you trying to solve in cannabis?
Dishonesty. In New York and beyond, the cannabis industry is crowded with misleading claims, hidden ingredients, and shortcuts. We set out to do the opposite. Transparency is at the core of everything we make; what’s on the label is exactly what’s inside the product. We refuse to sell anything we wouldn’t be excited to consume ourselves. We believe there’s a happy medium between quality and affordability, and that consumers shouldn’t have to sacrifice one for the other.
What does Black ownership in cannabis mean to you?
It means setting a standard and creating a blueprint that shows women- and minority-owned businesses can thrive in an industry historically dominated by large corporations. For us, it’s about building a brand that reflects what people love about New York: culture, creativity, and quality. All while proving there is space to lead with integrity and individuality.
What’s one challenge people don’t see about running a cannabis brand?
The cost of survival. The barriers to entry are extremely high, and smaller brands are being pushed out quickly. Even in New York, there’s heavy emphasis on out-of-state operators, which makes it difficult for local, independent brands to compete. Maintaining stability in the market is essential if smaller companies like ours are going to continue prioritizing quality over volume.
What’s something you wish consumers understood about the industry?
Many consumers don’t fully understand how cannabis products are made or marketed. It’s easy to get distracted by flashy packaging or gimmicks, while overlooking what actually matters: ingredients, sourcing, and formulation. Education is a huge part of our mission. Whether it’s at pop-ups, trainings, or events, we aim to help people make more informed choices. If we can change how someone thinks about cannabis, even a little, that’s a win.
What moment made you realize “this is really working”?
Watching how much we’ve grown in just a year and a half, especially with such a small sales and marketing team. Hearing directly from customers who genuinely love our products is incredibly validating. Some people go into dispensaries specifically looking for our brand and leave with only our products. That kind of loyalty is the most reassuring sign we could ask for.
What product are you most proud of and why?
Our gummies are what people know us for, and our newest Painkiller gummy has quickly become a standout. By combining THC, CBC, and CBG, we’re able to offer meaningful relief in a way that feels both intentional and effective. We’re equally proud that they taste great as well, made with real fruit and vegan ingredients. Hearing from customers who have struggled to find relief and finally feel like they’ve found something that works is incredibly rewarding.
How do you give back or stay connected to your community?
Simply existing in the cannabis space as a business with strong morals, high standards, and genuine transparency is an important foundation for us. Beyond that, we focus on being good partners to our retailers, showing up for local events, and prioritizing education whenever possible. As we grow, we’re excited to deepen our involvement in community-based projects and initiatives where we can provide real value.
What advice would you give to aspiring Black cannabis entrepreneurs?
Do your research, be prepared, and be patient. Get your foot in the door and learn as much as you can. Nothing meaningful happens overnight. Stand firm in your morals, even when it goes against the trend. If you can’t do everything at once, set short-term, mid-term, and long-term goals, and celebrate the small wins along the way. Consistency and integrity compound over time.
How can we stay connected with The Green Lady?
Our IG profile: @thegreenladyny
Our website: https://www.thegreenladyny.com/
