This year, we approached 4/20 with intention. Before the excitement, the pop-ups, and the doorbusters, we wanted to begin by grounding ourselves, because at Housing Works Cannabis Co, celebration feels even better when it starts from a place of wellness, connection, and care.
So before the big day, we partnered with Fernway for a Yoga and Sound Bath session led by Samantha Martins (@lovemusicyoga) designed to help our community reset, recharge, and ease into the season feeling centered. It was the perfect reminder that cannabis culture can hold space for both movement and mindfulness.
Throughout the week, we hosted a lineup of pop-ups and activations from some of our amazing brand partners:
Then came 4/20… and we brought the sweetness.
To celebrate the day, our first 50 customers were treated to Magnolia Bakery’s famous banana pudding, thanks to our partnership with Incredibles. It was nostalgic, delicious, and the perfect doorbuster to kick off one of our favorite holidays of the year.
From a grounding start to a week full of pop-ups and a truly iconic 4/20 finale, this season was all about building moments: thoughtfully, joyfully, and together.
And at the heart of it all was something bigger: a reflection of co-founder Keith Cylar’s vision that pleasure, access, and self-expression are essential parts of liberation. This season, we honored that legacy by creating space for our community to feel centered, celebrated, and connected.
To everyone who stretched with us, popped up with us, and showed up early for banana pudding, we love you!
